When I first thought about creating a logo, I envisioned incorporating a silhouette of myself. This was what I had seen most often and I thought it caught people's attention, but after talking to others I realized a silhouette could really be anyone. Silhouettes bring more focus to the action of the character rather than who it is. When people see the NBA logo they are more focused on it being a basketball player dribbling rather than the silhouette being Hall of Famer Jerry West. I wanted people who saw my logo to connect and identify with me on a more personal level. I wanted my supporters to recognize my facial expression while also being able to feel the power and strength as I punch the air with my left fist and hop, step, and jump into the sand pit. So after much contemplation, I decided my logo would be best with a cartoon character that mirrored myself.
In the logo, my cartoon is punching the circle she is enclosed in because K.O. is commonly known as KNOCK OUT rather than Keturah Orji. If you see pictures of me jumping, my hand is unintentionally in a loose fist as if I was in a boxing match. Punching through this circle also represents the breakthroughs I have experienced. (Breakthrough - a strikingly important advance or discovery) I feel I have been blessed to have led major advancements in the women’s triple jump starting from my freshman year in college to now. The event was often forgotten about and unappreciated by many, but now people are recognizing that American female triple jumpers can compete with the rest of the world. This is a major breakthrough for the event.
"Take leaps, No limits."
My slogan may have been one of the hardest parts of the logo. I had written about 15 or more variations of slogans that included words like leaps, jumps, limits, breakthrough, etc. and had no idea which one I liked the most. When I finally chose “Take leaps. No limits.“ I wasn’t 100% confident in it. I prayed and prayed about it and asked God to confirm or not confirm that this was the final slogan I should use. I was at the point where the graphic designer was almost finished with the logo and I still wasn’t sure if I should stick with this one. But right before she finished, I was having a conversation about how my jumping career has been so far and they said specifically “no limits.” during the conversation. I couldn’t believe it because I had been searching for a yes or no. The following day I was reading someone’s caption on Instagram about their journey and they were encouraging their followers to take leaps of faith. On TOP of that, I had been on IG again that same day and I realized my sister hashtagged #OrjiSiblings. I clicked the hashtag just to see how many pictures were underneath that tag and in one of the older posts, my sister had written about how we are similar because “we both take leaps of faith.” The crazy thing is I didn’t click every picture under that tag, it was meant for me to see that caption on that day. It was all the confirmation I needed.
Take leaps defines me not only because I literally take leaps when I jump, but also because I often push myself to take leaps into things I am uncomfortable with. I would typically be too shy to do public speaking events and too nervous to mentor others but I have completely moved past those fears now. I volunteer myself for public speaking opportunities because I know that growth happens OUTSIDE of my comfort zone and sharing my experiences and knowledge is more important than keeping it to myself.
No limits also fits me perfectly because I have proven to myself that there is no limit on what I am able to achieve with God. From breaking high school records, to collegiate records, to the highest finish by a female American triple jumper at the Olympics, and all the way to American records... I have learned not to put a limit on myself. I have already surpassed the limits I put on myself when I was younger. Never put a limit on your potential because you really never know what you can accomplish.
“God is able to do immeasurably more than we could ask or imagine according to HIS power at work within us.” Ephesians 3:20
Now for the moment y’all have been waiting for…